During my undergraduate Global Marketing course, I analysed and developed a market entry strategy for ARKET in Japan and Vietnam. ARKET, a Scandinavian minimalist brand, suited Japan's preference for minimalist and sustainable fashion, influenced by Shinto and cultural trends. In Vietnam, the growing popularity of minimalist Korean fashion further supported the expansion potential. My comprehensive analysis earned the highest grade in the course. For the second assignment, I created a website outlining the actual strategy for ARKET's entry into Japan.