Resume
Experience
E-Commerce International Intern
June 2024 - December 2024
Tchibo GmbH
Hamburg, Germany
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Collaborated with the international e-commerce team on key projects, including website quality assurance and optimisation
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Analysed and generated monthly customer development reports, leveraging CRM data to provide insights for Tchibos international markets
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Executed the migration of CRM email marketing cycles from Episerver to Emarsys, ensuring seamless integration and improved automation
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Developed and optimised new customer lifecycle programmes tailored for Eastern European (EE) markets, driving engagement and retention
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Conducted in-depth competitor benchmarking and market analysis to inform strategic positioning and growth initiatives
Marketing Project Consultant
October 2023 - May 2024
University of Lincoln and Stokes Tea & Coffee
Lincoln, United Kingdom
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Worked with client Stokes as a business consultant focussing on developing strategies to attract students as customers
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Conducted in-depth student surveys to gain insights.
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Orchestredeffective social media campaigns
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Developed possible strategies: an innovative digital loyalty card app, a drinks subscription, student discounts
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Wrote a detailed report with strategic recommendations
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Development of a convincing customer presentation for sustainable success
International Student Ambassador
October 2023 - May 2024
University of Lincoln
Lincoln, United Kingdom
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Elevated international student engagement through targeted communication and captivating events
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Marketing comprehensive support programs for incoming students
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Crafted culturally immersive initiatives to enhance integration
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Strategic collaboration with the institution for an enhanced international student experience
Online Exam Supervisor
November 2022 - Present
Pruefster GmbH
Walsrode, Germany (remote)
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Supervising online tests and exams
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Ensuring that students do not cheat or manipulate the test in any way
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Communicating with international exam takers in German, English, French and other languages
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Improving user-friendliness by providing rapid support for technical problems to ensure a smooth test
Marketing and Sales Intern
June 2021 - August 2021
Australian Opal Cutters
Sydney, Australia
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Executed and expanded global social media campaign for heightened brand awareness
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Designed effective social marketing strategies
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Developed and launched marketing strategies and brand identity
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Improved company processes in the areas of invoicing, pricing and product updates
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Identified customers’ needs and provided them with personalized opal and pearl product recommendations
Education
September 2023-September 2024
University of Lincoln
Bachelor (Hons) of Business and Marketing
At UOL I studied Business and Marketing and acquire a solid foundation in Global Marketing, Communications, Leadership and E-Commerce. I graduated with a First Class Honours Degree.
Lincoln, United Kingdom
September 2021-July 2023
Dr. Buhmann Akademie
State Certified Business Assistant for Foreign Languages and Correspondence specialised in International Marketing
In addition to English, Spanish and Chinese, I also studied marketing at the Dr Buhmann Academy, specialising in finance, business law, project management, marketing, market research, management and strategic management.
Hannover, Germany
Professional skillset
Interpersonal & Cross-cultural
Digital Marketing (SNS, Wesbite, SEO, SEM,...)
Teamwork & Collaboration
Digital Analytics
Communication
Proficiency in Canva, iWork, Microsoft Office, Adobe Programms
Hard Working
Problem solving
Creative
Passionate & Adaptable
Languages
German (native)
English (business Fluent)
French (proficient)
Spanish (intermediate)